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This 2023 schedule will give you an idea of the style of presentations and format for the full day. The line up for 2024 (speakers and sponsors) will be added in the final weeks before the 2024 event on the 10th September.

Schedule & Line-Up (for the 2023 event)

0830                     Breakfast - sponsored my MPI Brokers

0900                     Keynote: Why Europe’s largest ski company is aiming for Net Zero
                             Sandra Picard – Compagnie des Alps

0940                     The Rise of the Machines: How AI will shape our lives in 2024
                              Iain Martin – The Ski Podcast

1005                     The View from the Bottom
                             Mike Goldwater – nCompass Marketing & Communications

1015                     Who wants to be a millionaire? How to build & sell a ski business
                            Chris Thompson – Firebird Partnership
                            Deborah Potts - Summit Advisory

1045                    Coffee Break - sponsored by The Firebird Partnership Ltd

1115                      Fore! What can the ski industry learn from golf?
                            Mike Harris – Golf Monthly
                            John Glendinning – CEO, The Wisley
                            Graham Hesketh – Grey Nickel Consultants

1145                     Behind the Scenes at Ski Sunday
                            Chemmy Alcott – BBC Ski Sunday

1230                     Aperitif - sponsored by Inghams Ski

13.00                    Lunch with our event partner, Alpes Isere, domain skiable de Alpe d'Huez 


Ski Launch is divided into three distinct phases. 

Morning conference session

Starting with coffee/tea and pastries, this session is a classic classroom style conference, with expert speakers, open forums and hosted by a renowned ski journalist as moderator.  In the past we have had James Cove and Jane Peel (Both ex BBC and now Planetski) but Iain Martin has been the moderator for the last three years and will be again for the 2024 event. Iain is the founder of Ski Flight Free ( and presenter of the award-winning The Ski Podcast ( Iain is a regular speaker and moderator at different snowsports events and a specialist on sustainability within the ski industry.

There is a further coffee break mid morning, giving you a chance to continue conversation or chat with the speakers .

Networking aperitif

This is the official start of the press lunch and is the point where we are joined by the majority of the press. The aperitif lasts for about half to three quarters of an hour, with sparkling wine and soft drinks available.

Press lunch

An excellent way to network with your fellow ski industry colleagues. Each table will have a 50:50 mix of press and travel companies, equally spaced to give maximum networking for each of the three courses of this seated lunch (with wines and coffee). While the press stay in the same place throughout, the travel companies/resort PRs/suppliers all have a unique seating plan that sees them sat with a completely new set of people for each course. This provides maximum networking and also a lot of fun (especially after some wine has been drunk). There's also no rush to leave so the conversations continue long after the meal has finished. 

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